Owner
Sunny
Behind Horsecircle and its focus on carefully selected products, personal experience and direct factory sourcing.
A little about Horsecircle
Good care
is personal.
For us, it starts with the products we use ourselves. And the care we put into choosing them.
Meet the people behind it
Our point of view
Thoughtfully chosen.
Personally used.
Horsecircle is part of Qian Lu International B.V., based in Deurne, the Netherlands. We bring together technology for horse care and training, with a focus on quality and practical use.
We use the products ourselves and source directly from factories. That personal connection shapes our selection: equipment we know, clear information, and people you can turn to with your questions.
What matters to us
Experience comes first.
We use what we sell. Our own experience is part of how we choose products for the Horsecircle collection.
Quality, carefully chosen.
We value well-made equipment that has a practical place in horse care and training.
Direct from the source.
We source directly from factories, bringing our selection together through Qian Lu International.
The people behind Horsecircle
A name.
A person.
A conversation.
A question about a product, your horse’s care routine, or recovery? You’re always welcome to ask. Tell us what’s on your mind, and we’ll see how we can help.
Say helloProduct specialist · Experienced rider
Joyce
Joyce is an experienced rider with hands-on experience caring for horses. She’s happy to share that experience, talk through product questions, and help you explore everyday care and recovery-related questions. She also leads the personal setup session included with JoCura JoR3.
Ask Joyce a questionMeet our selection
Care. Training.
Connection.
Three products. Each with a place
in your everyday with horses.
No question is too small
Just start
with hello.
You don’t need to know which product you want, or be ready to buy. Whether it’s about our products, everyday horse care or recovery, Joyce is happy to think it through with you.
Ask Joyce a question